[Thoughtfully:] He shoulda gone with, like, Food Supplies King. Then he could've used all the ham twine he wanted. [He considers this further.] And, you know. Knives.

[Okay, okay, off-topic.]

So, lemme get this straight -- his whole thing is being pissed that nobody recognizes him? Is that it? He just wants to be known far and wide as the fearsome Condiment King?